Cases

Three problems.
Three technologies from somewhere else.

A pattern across twenty years: identify where an existing technology, built for a different domain, solves a problem nobody has thought to apply it to yet.

01

Selling a Guarantee

Jotun Marine Paints

Marine · B2B · 2010–2013

Don't sell a product. Sell a performance guarantee.

10.2%
CAGR, marine segment 2013–2023
02

Closing the Loop

McDonald's Canada

QSR · Measurement · 2016–2018

The data was available. The question being asked of it was wrong.

5×
improvement in digital ROI
03

Chronovector

Klick Health · Takeda

Pharma · Machine Learning · 2021–2022

An algorithm built for Netflix. Applied to pharmaceutical prescribing trends.

248/250
HCPs correctly validated